SAVAGE ATHLETE PRIVACY POLICY

Last Updated: February 14, 2025

Welcome to the Savage Athlete Privacy Policy!

Welcome to Savage Athlete, (together with our affiliates, “Savage Athlete”, “we”, or “us”). This Privacy Policy is meant to help you understand how we collect, use and share information to operate, improve, develop and help protect our services, or as otherwise outlined in the Policy. This includes how we collect and process your personal information such as when you visit Savage Athlete sites, use any Savage Athlete products or services including Savage Athlete dashboards (the “Apps”), or when you interact with us via our call centers, support service including live chats and e-mail communications, social media channels, as well as other online and offline services we provide (together, the “Services”). This Privacy Policy applies to our Services except where otherwise noted.

Why This Matters

Savage Athlete uses technology to improve athlete performance. Our goal with this Privacy Policy is intended to empower our members with the knowledge and understanding of what information Savage Athlete collects, uses and shares transparently.

Please be sure to read this entire Privacy Policy before using or submitting information through the Services. By using or submitting information through the Services, you are acknowledging the collection, transfer, manipulation, processing, storage, disclosure and other uses of your personal information/data as described in this Privacy Policy.

Contents

1. WHAT PERSONAL INFORMATION WE COLLECT
2. WHY WE USE PERSONAL INFORMATION
3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES
5. FITNESS DATA
6. INTERNATIONAL DATA TRANSFERS
7. YOUR PRIVACY RIGHTS AND PREFERENCES
8. DATA RETENTION
9. SECURITY OF YOUR INFORMATION
10. LEGAL BASIS FOR PROCESSING
11. HOW TO CONTACT US
12. UPDATES TO OUR PRIVACY POLICY
13. WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you interact with Savage Athlete and our Services, we may collect your personal information. The sources from which we collect this personal information fall into three categories: Information you provide, Information we collect automatically, Information we collect from other sources. See below for more information on the types of personal information in each category.

1.1. Information you provide

When you interact with Savage Athlete you may volunteer personal information, or you may be asked to provide personal information in order for us to provide the Services as described. Examples of interacting with us: accessing our Services, choosing to receive marketing communications, completing and/or using one of our registration forms, reviewing our content, contacting us with inquiries, responding to one of our surveys, and purchasing or using our Services.

Standard Identifying Information. Name, mailing address (including zip/post code), billing address (including zip/post code), email, date of birth and phone number. These may be collected when you register for Services, subscribe to Savage Athlete marketing, communicate with us, or subscribe to one of our Services. Please note, if you provide a name in your Profile, it will be available to your teammates, coaches and advisors/agents, and Members affiliates with your team can search for you by name.

Purchase Information. Details related to Services you order that you provide when you purchase any Services. Please note, we do not store or capture any credit card information. This information is collected directly by our payment processing partners, but we would like to inform you about its collection since this information is collected through our site and from you, our customer.

Profile Information. Information that you provide in connection with your Savage Athlete Profile, such as username, and any additional information you choose to provide to enhance your use of the Services, including your weight, height, gender, activities, game stats, general location, photo, picture, tags, image, avatar and the Standard Identifying Information listed above. Please note the information you provide in the name section of your profile, username, tags, location (if you add it) and profile image (if you add one) will always be available to your teammates, coaches and advisors/agents, and Members affiliates with your team.

Geolocation Data. Depending on how you use the Services and your device settings, type and connectivity, we may collect location-based information including your IP address, GPS location, city, county, zip code and region and your smart device’s proximity to “beacons”, Bluetooth networks and/or other proximity systems.

Physical Characteristics. Some physical characteristics are collected in connection with our Services, for example, some Services record your physical movement to provide feedback on your exercise form. Physical characteristics are not used to identify you. Depending on the privacy regulations in your jurisdiction, some of these physical characteristics may fall under the definition of biometric information.

Workout Characteristics. Information you provide in order to track your performance while using our Services, e.g. height, weight, workout repetitions, exercises, weights, game stats, activities and equipment used, will not be used to identify you.

User Generated Content. Any content or material you publish or post such as posts, messages, images, audio, hashtags/tags, photos or videos on our Services for example, in Teams’ feeds or on the Leaderboard.

Connected Devices/Accounts. We enable you to connect your Savage Athlete account with third parties (i.e. devices, apps, APIs, or websites that integrate with the Services). Where you choose to connect another company’s device or account to your Savage Athlete account, or engage in Services that feature a partnership with a third party, we may, with your consent, collect information from your use of the connected device(s) to facilitate interaction with our Services. Activity trackers are an example of a connected device. Information collected by these third parties is subject to their terms and policies and governed by your privacy choices recorded with these third parties.

Feedback and Support Communications. Any details of your communications/interactions with us, including when you call, email, live chat, video call or text with our support teams or communicate with us via social media channels or community forums. We may record, on our own and/or with the assistance of a Service Provider, support calls for training, analytics and monitoring purposes and to help resolve issues. We will tell you before recording and, where required by applicable laws, obtain your consent for the collection of these recordings. Our live chat Service Provider records information you submit in the chatbot, as well as any dialogue with member support, and may also use chat data to improve chat services for us. We collect, retain, and use Feedback and Support Communications based upon our business need to receive and act upon your feedback or issues, and for training purposes.

Testing, Surveys and Review Information. Any information you voluntarily provide to us or our Service Providers (or otherwise publish) in connection with testing a new Service, survey you complete or review / testimonial you provide about Savage Athlete goods and/or Services. We may collect this information to understand your opinions, better market our services, collect relevant information about our business, and develop new Services.

Promotions, Sweepstakes and Competition Information. Any information that you provide in connection with any promotions, sweepstakes and/or competitions we run, including for example, responses to competition questions.

Sensitive Personal Information. We will only process Sensitive Personal Information where it is necessary for the purposes of providing Services, carrying out our legal obligations or exercising specific rights as permitted by law. The definition of Sensitive Personal Information depends on jurisdiction and where you are located, but health information, geolocation, information relating to race, sexuality, and religion are examples of what may be considered sensitive in some locations. Please also review the YOUR PRIVACY RIGHTS AND PREFERENCES section below.

By choosing to use our Services, you acknowledge that you will not disclose Sensitive Personal Information to us through, or in connection, with our Services unless we have explicitly requested such disclosure from you.

Other Information. Any other information that you may provide to us in connection with your use of our Services and / or other contact that you have with Savage Athlete.

1.2. Information that we collect automatically

Information generated through use of the Services. This includes activities tracked, Savage Athlete members you are on a team with, Teams and Challenges in which you participate, details of workout performances such as leaderboard rank, total workout output in classes or game stats, workout, game, nutrition and sleep speed, distance, calories burned, training and information, including results of your games, rep counting and other metrics your provide.

Inferences based on activity. We may collect data related to your activity and interactions with our Services and make Inferences based on that data, to personalize and enhance your experience, e.g. suggesting workouts, activities, or changes in your games, sleep and nutrition, which may be of interest.

Information from your device.

Device Data. Information from and about the device you use when you use our Services, including IP address, unique digital identifiers (e.g. browser/mobile type), mobile carrier, time zone, state, language, operating system, and precise location if you have chosen to share it (see “Geolocation Data” above).

Usage Data. We may also collect information about how your device interacts with our Services, such as the content you access and view, your streaming history, pages and sites visited before and after you reach the Services, the date and time of your use, the amount of time spent on the Services, and other actions taken through use of the Services such as preferences. We use data analytics with this Usage Data to better understand your use of the Services in order to improve the Services offered. For more information see COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGY below.

Internet or Other Network Activity. Information including browsing or search history, including interactions with our websites, including search, mobile applications, marketing and advertising. For more information see the COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGY section below.

Location Information. We may collect location-based information including your IP address, GPS location, city, county, zip/post code and region and your smart device’s proximity to “beacons”, Bluetooth networks and/or other proximity systems. Some of this information may be collected using cookies, analytics tools and similar technologies as described below.

1.3. Information we collect from other sources To provide the Services, we collect information from various sources.

Third Party Apps and Accounts that you Link to your Savage Athlete Account. As part of the functionality of our Services, we enable you to connect your Savage Athlete account with third party applications such as Whoop®, and similar applications. If you choose to connect your Savage Athlete account, we may collect certain personal information from the linked application depending on what information you choose to share with Savage Athlete or have otherwise configured in your device settings and in the linked application. This may include: information generated through your use of the linked application (i.e. workout information, sleep information, recovery information, and nutrition information), contact information and profile information.

Security and Safety Partners. We may collect certain information from third parties in order to protect and verify your information, provide our Services, and ensure your safety and the security of your account. This may include: device IP, general location, and other identifiers.

Other Sources. We may receive information about you from other sources to supplement information provided by you. The supplemental information allows us to enhance our ability to provide Services, provide information about our Services, and send marketing communications you have chosen to receive. This may include: information about how you interact with our Services, such as through activity trackers, third party information to supplement our research and marketing efforts.

This information may be collected from:

• Marketing campaigns, including joint marketing campaigns with selected partners, and partners that offer co-branded services, sell or distribute our Services;
• Data resellers;
• Publicly available sources;
• Partners collecting information about your use of other devices you choose to link and interact with our Services, such as third party activity trackers; and

2. WHY WE USE PERSONAL INFORMATION

This list summarizes why we use your personal information and the legal bases upon which we rely for using the data. We provide more information about each bullet point below the list.

• To provide you with the Services
• To build community
• To communicate with you
• To send you marketing and/or promotions
• For analytics, research and product and Service improvement purposes
• For quality assurance and training purposes
• For personalization and advertising
• For personalization and analytics
• To ensure the security and integrity of our Services
• To comply with any applicable law and/or regulations
• For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims, and any other lawful business purpose

To provide you with the Services. Savage Athlete uses information to operate, improve, maintain and personalize our Services. We use data to:

• Verify your identity, set up and maintain your account;
• Process payments and fulfill orders for Services;
• Provide access to Services, workout tracking performance and statistics;
• Communicate, visualize and track your workouts, performance and metrics to help you meet your goals;
• Create community for Savage Athlete Members; and
• Maintain our services and operations.

To provide you with the Services, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, Contact Information, Geolocation Data, Physical Characteristics, User Generated Content, Connected Devices/Accounts, Feedback and Support Communications, Testing, Surveys and Review Information, Promotions, Sweepstakes and Competition Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: To perform our contract with you.

To build community. Information is vital to making Savage Athlete a robust community. For example we use information provided by Members to:

• Make it easy for Members to connect with people they know and to invite others to the Savage Athlete community;
• Help Members create teams of people they want to work out and compete with;
• Allow members to socialize with other Members; and
• Ensure our Community Guidelines are respected.

To build community, we use the following information: Standard Identifying Information, Profile Information, Contact Information, User Generated Content, Feedback and Support Communications, Testing, Surveys and Review Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: To perform our contract with you. Consent, where required for the specific context.

To communicate with you. Supporting and communicating with you when you require it, including for:

• Administrative matters (such as account management, updates to terms, or system maintenance);
• Providing with information about our Services (such as product delivery and logistics, servicing and technical support); and
• Responding to questions, comments or requests you have about our Services.

To communicate with you, we use the following information: Standard Identifying Information, Purchase Information, Feedback and Support Communications, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: To perform our contract with you. Legitimate business interest, namely it is in our interests and your interests to ensure we have an accurate record of all of our End Users so that we can communicate with them.

To send you marketing and/or promotions. Savage Athlete uses data, including Usage Data, to market its Services, which may include:

• Contacting you by phone, email, postal mail, push notifications, in-App messages or SMS with information about news, offers, products, promotions, events, contests and/or Services that might be personalized and/or of interest to you, as permitted by applicable law. Please see the YOUR PRIVACY RIGHTS AND PREFERENCES section below for how to unsubscribe from marketing.

To send you marketing and/or promotions, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, User Generated Content, Testing, Surveys and Review Information, Promotions, Sweepstakes and Competition Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Legitimate business interest, namely it is in our interests and your interests to manage and maintain the provision of the Services to you. Consent (where required by law).

For analytics, research and product and Service improvement. Savage Athlete works everyday to improve your experience by using data to:

• Monitor and measure your use of the Services;
• Conduct research/surveys to understand how the Services are used to determine how they can be improved;
  • In some cases, results from research/services may be deidentified, compiled and analyzed on an aggregate basis; we may share this data with our affiliates, agents, service providers and other third parties with whom we do business. This includes, but is not limited to for example usage, performance, product, and music. This aggregate information does not identify you personally.
• Perform financial analysis and analytics to understand billing, pricing and other financial matters that can be improved.

For analytics, research, and product and Service improvement, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, Contact Information, Geolocation Data, Physical Characteristics, User Generated Content, Connected Devices/Accounts, Feedback and Support Communications, Testing, Surveys and Review Information, Promotions, Sweepstakes and Competition Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Legitimate business interest, namely it is in our interests and your interests to manage and maintain our provision of the Services to you.

For quality assurance and training purposes. Savage Athlete puts members first and we use data to further that value by:

• Monitoring communications and interactions with you to ensure the quality of our support services, appropriate training of our people and to resolve your complaints. We will provide notice and consent options for monitoring of communications as required by applicable law.

For quality assurance and training purposes, we use the following information: Feedback and Support Communications and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Legitimate interests, namely to ensure that your access to the Services is continuous and satisfactory. Consent (where required by applicable law).

For personalization and advertising. Savage Athlete uses data for personalization and advertising that may include:

• Providing you with a personalized and tailored Service, to serve you with Savage Athlete advertising on third party properties;
• Serving you with relevant advertising and content on our Services;
• Using analytics services, to help us understand how users access and use our services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services.
• Understanding and assessing the effectiveness of our ads displayed and email campaigns;
• Contracting with third-party agencies, advertising companies, ad networks, social media companies and other technology services to place ads about our products and services on other websites and services. For example, we may place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. These third parties may use cookies and similar technologies to track your activity, the information collected by these third parties in this manner is subject to that third party’s own privacy policies; and
• Using aggregated information from third parties for creating similar audiences in order to better target advertisements on their networks to potential consumers who appear to have shared characteristics.

For more information, see the YOUR PRIVACY RIGHTS AND PREFERENCES section below.

For personalization and advertising, we use the following information: Standard Identifying Information, Profile Information, Promotions, Sweepstakes and Competition Information, Information generated through use of the Services, Inferences based on activity, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Consent, where required under applicable law for the specific context. Legitimate business interest, namely it is in our interests and your interests to increase the relevance of the content that you see when using our Services and when we communicate with you.

For personalization and analytics.

• To provide recommendations to you based on our Inferences based on your activity about your preferences and practices, for example recommendations about certain muscle group exercises based on your previous exercises, or classes you may enjoy.
• To improve our services and product offerings;
• To understand how you interact with our websites, products, Apps, advertisements, and communications with you;
• To determine which of our products or services are the most popular; to improve our products and services, and marketing campaigns;
• To personalize your experience; to understand how you use our products and services; to create a more personalized experience; to provide services;
• To better understand our Member needs;
• To provide personalized recommendations about our products and services; and
• To help us understand how users access and use our Services.

Some of these Inferences based on activity and recommendations utilize internal machine learning models We use this data to build, train, analyze and improve the accuracy of our models. We manually review the recommendations and Inferences based on activity produced by the models against the underlying data from which the recommendations and/or personalizations were made. See also YOUR PRIVACY RIGHTS AND PREFERENCES section below for more details on how you can control personalization.

For personalization and analytics, we use the following information: Standard Identifying Information, Profile Information, Contact Information, Geolocation Data, Physical Characteristics, Connected Devices/Accounts, Feedback and Support Communications, Testing, Surveys and Review Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Consent, where required under applicable law for the specific context. Legitimate business interest, namely it is in our interests to improve and develop our offering (including by improving our machine learning models) by considering your usage and developing our Services where we deem necessary.

To ensure the security and integrity of our Services. Providing a safe and secure environment is key to providing a responsible platform and we do this by using data to:

• Detect and combat any abuse or any harmful activity, fraud, spam, and illegal activity affecting our Services such as using personal identifiers, user profile, data usage, images, text and other types of data to detect fraud, authentication or other harmful activity; and
• Undertake checks with fraud prevention agencies and/or credit referencing/reporting agencies for the purposes of preventing fraud and to verify your identity. We are required to process personal data about you to do these checks. The personal data collected, you have either provided or we have received from third parties.

To ensure the security and integrity of our Services, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, User Generated Content, Connected Devices/Accounts, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: To comply with legal obligations. Legitimate business interest, namely it is in our interests to ensure the security and integrity of our Services, provide uninterrupted Services secure from cyber-attacks, and it is in our interests to detect, prevent and address fraud, security and technical issues to ensure that we are in compliance with applicable laws and regulations.

To comply with any applicable law and/or regulations, legal proceedings. We use data to investigate disputes or claims related to our Services. In certain circumstances, we may be obligated to use your information to respond to legal, government or regulatory requests. We may use the IP address associated with your log in to the Services to determine your general location in order to comply with global privacy regulations and serve you necessary notifications and/or consent mechanisms.

To comply with any applicable law and/or regulations, legal proceedings, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, Contact Information, Geolocation Data, Physical Characteristics, User Generated Content, Connected Devices/Accounts, Feedback and Support Communications, Testing, Surveys and Review Information, Promotions, Sweepstakes and Competition Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: To comply with legal obligations. Our legitimate interests.

For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims and any other lawful business purpose. This includes any incidental business purpose related to or in connection with any of the above, or for any other purpose disclosed to you at the point at which we collect your personal information.

For safeguarding and defending our legitimate interests, exercising any rights, asserting any claims and any other lawful business purposes, we use the following information: Standard Identifying Information, Purchase Information, Profile Information, Contact Information, Geolocation Data, Physical Characteristics, User Generated Content, Connected Devices/Accounts, Feedback and Support Communications, Testing, Surveys and Review Information, Promotions, Sweepstakes and Competition Information, Sensitive Personal Information, Information generated through use of the Services, Inferences based on activity, Location Information, Information from other Sources and Other information. Please see the WHAT PERSONAL INFORMATION WE COLLECT section for more details.

LEGAL BASIS: Legitimate business interest.

3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

We may disclose your personal information to the following categories of recipients:

Service Providers and Partners. We may share your personal information with our third party service providers (such as those who provide chat features and/or search engines, member support agents and technology, wifi, IT, analytics, payment processing, credit bureaus and sales, cloud storage providers, technical support or delivery, email services and analytics, assistance with the functionality of video and streaming technology, support our efforts to ensure our Community Guidelines are respected), third party partners who otherwise process personal information for purposes that are described in this Privacy Policy (such as advertising and marketing partners, research partners, consultants) or who are otherwise disclosed to you when we collect your personal information (such as financing partners if you select this option during the checkout process). We may provide information about your viewing, streaming and chat behavior to Service Providers and Partners. Savage Athlete does not share data with any providers and partners without a relevant data protection agreement or contractual language in place.

We may also disclose aggregated, anonymous information to Service Providers and Partners. This information is not linked to personal information that can identify you or another individual person. Amongst other reasons, this information may be disclosed for analytics purposes.

Paired Applications: Third Party Apps and Accounts you link to your Savage Athlete account. As part of the functionality of our Services, we enable you to connect your Savage Athlete account with third party applications such as Whoop® and similar applications (“Paired Application”). If you choose to connect your Savage Athlete account, we may share certain personal information with the Paired Application depending on your device settings governing third party sharing. This may include information generated through your use of the Services (i.e. workout information) and other contact and profile information. We may also share certain information with other Savage Athlete members who have accounts with the same Paired Application. For example, if you connect your Savage Athlete account to Facebook, your mutual Facebook friends may be alerted through our Services that you are also a Savage Athlete member. We may also track certain things you “like” on Savage Athlete in order to help you get the most out of your Savage Athlete experience.

The processing of your personal information by Paired Applications is governed by the privacy policies of those Paired Applications. These third parties may use this information for their own purposes by connecting information about your use of our Services with any of your personal information that they may have.

Advertising Affiliates/Networks. These advertising partners may receive information related to you based on your use of our Services in order to provide us with analytics to help us measure the effectiveness of our content and advertisements on these networks (e.g., impressions and clicks) and to allow us to suppress you from campaigns that are not relevant.

Other Users of our Services. Depending on your Profile settings and how you interact with our Services, some of your personal information may be available for other Savage Athlete Members to see on Leaderboards. If you wish to opt-out of Leaderboards, please contact [email protected] prior to using Savage Athlete services.

Competent Law Enforcement Bodies, Regulators, Government Agencies, Courts or other Third Parties. We may share your personal information with competent law enforcement bodies, regulators, our insurers, external legal advisors, government agencies, courts or other third parties where we believe disclosure is necessary: (i) to comply with applicable law; (ii) to exercise, establish or defend our legal rights (including to collect amounts owed to Savage Athlete); (iii) to protect your rights or vital interests or those or any other person; or (iv) to detect, prevent or otherwise address security, fraud or technical issues.

Parties to a corporate transaction (and their agents and advisors). We may share your personal information with parties to a corporate transaction, including actual or potential buyers (and their agents and advisors), in connection with any actual or proposed purchase, merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, provided that we inform the buyer or transferee that it must use your personal information only for the purposes disclosed in this Privacy Policy.

4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies such as pixels, tags/web beacons, scripts, and social media widgets (collectively “Cookies”) to collect and use personal information about you from your browser, device and our correspondence, including for analytics purposes and to serve you interest-based advertising. For example, cookies are used to help us understand how you browse our content and help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS or e(see also “SMS Messaging” below).

We may also use device identifiers, web storage, third-party-provided analytics services, such as session replay services, and other similar technologies and services, to collect information about your interactions with our content and Services. Session replay services consist of an analytics application that allows us to capture and analyze your interaction with our Services to better identify and repair any technical errors and optimize our Services. Such technologies and third-party-provided services may observe or record your activities when using our Services, including streaming history and behavior, Savage Athlete email interactions and behavior, certain movements, scrolling, visit duration, clicks, and other interactions. Certain analytics may be removed via our privacy cookie controls.

You can stop all collection by Services and location technology information shared via the Services by uninstalling the Services and contacting [email protected].

5. PERFORMANCE DATA

“Performance Data” means any information relating to your activities, performance, games, sleep, nutrition and/or workouts. We do not use or process your Performance Data for identification purposes.

Why do we process your information?

• Analyze your performance: As part of our core offering, we use Performance Data to compare your past and current performance and to provide you with analytics about your progress over time.

Savage Athlete will not disclose, redisclose, or otherwise disseminate Performance Data unless:

• Authorized by you or your authorized representative; for example, if you pair a third party fitness tracker to your Savage Athlete device, you are authorizing the disclosure of your Performance Data to the third party device; if you provide your team, advisor and agent information, and information on Leadersboards.
• Required pursuant to a valid warrant or subpoena issued by a court of competent jurisdiction; or
• As required under applicable law, necessary for the establishment, exercise or defense of legal claims of wherever courts are acting in their judicial capacity.

6. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to, processed and stored in countries other than the country in which you are resident, including the United States, Australia, Canada, the European Union and the UK. The recipients of such information may be located in any country where Savage Athlete has a place of business and additional territories where our suppliers and partners may transfer data, details of which can be provided upon request.

We take appropriate safeguards to protect your personal information in accordance with this Privacy Policy specifically in relation to any international transfer. This includes implementing an intra-group data sharing agreement that includes safeguards and protections for any use of your personal information by our group entities and incorporates the European Commission’s Standard Contractual Clauses, which require all group companies to protect relevant information in accordance with European Union and UK data protection laws.

We have implemented similar appropriate safeguards and comply with applicable legal requirements when transferring Personal Information to countries such as utilizing Binding Corporate Rules, Standard Contractual Clauses, and other data transfer mechanisms and/or rely on the European Commission adequacy decisions for certain countries outside of the European Economic Area should it be applicable with our third party service providers and partners. Further details can be provided upon request.

7. YOUR PRIVACY RIGHTS AND PREFERENCES

At Savage Athlete, we put Members first and respect your ability to exercise your privacy rights and choices. Where possible, we give you control over the personal data we collect about you, to ensure it is accurate and reflects your preferences. Depending on the country or U.S. state in which you are located, we respect your ability to know, access, correct, transfer, restrict the processing of, and delete your personal data. Please note that those rights do not always apply and there are certain exceptions to them.

Please also be advised that we continue to maintain some of your personal data where permitted by law, and that such information has not been deleted from Savage Athlete systems. We retain your personal information where it is necessary for us to:

• Complete the transaction for which the personal information was collected, fulfill the terms of a written warranty or product recall conducted in accordance with laws, provide a good or service that you have requested, or reasonably anticipated within the context of our ongoing business relationship, or otherwise perform a contract between you and Savage Athlete;
• Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity;
• Debug to identify and repair errors that impair existing intended functionality; and/or
• Comply with a legal obligation, existing warrant, litigation hold.

We will also confirm your identity before acting on your requests. We may not be able to respond to your request or provide you with personal data if we cannot verify your identity, or the authority to make the request on someone else’s behalf.

Please note that if you Delete your account associated with any of our Services this will result in the deletion of all Savage Athlete accounts and all associated information, including workouts, Performance Data, and achievements.

7.1 Consent

If we collect and process your personal information with your consent then you can withdraw your consent at any time by contacting us using the details provided under How To Contact Us. Please note, such withdrawal will not affect the lawfulness of the processing prior to your withdrawal.

7.2 Direct Marketing, Advertising & Digital Media

We may send marketing communications for purposes disclosed to you (including the reasons described above in WHY WE USE PERSONAL INFORMATION) and, where required by applicable law, with your consent. You can unsubscribe from direct marketing at any time by following the instructions below or by contacting us using the details provided under the HOW TO CONTACT US. We will process your request within a reasonable time after receipt, in accordance with applicable laws. Unsubscribe options are provided in electronic marketing communications as required by applicable law.

Email and Telephone. You can unsubscribe from email communications at any time. To stop receiving our promotional emails, follow the unsubscribe instructions in the email messages you receive from us or submit an “Object to Marketing” request. For other options, review the How To Contact Us section below. We will process your request as soon as practicable after receipt, in accordance with applicable laws. Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding Savage Athlete and our Services and, to the extent permitted by law, you will not be able to opt-out of those communications (e.g., communications regarding updates to our Terms or this Privacy Policy).

SMS Messaging. Account Related Texts. By providing your phone number you will receive text messages from Savage Athlete. “Savage Athlete Account” text messages are non-promotional messages from Savage Athlete alerting you to important information, like missing entries, entry errors, the details of your delivery, failed subscription payments and other alerts related to your Savage Athlete subscription or purchases. To opt-out of receiving “Savage Athlete Account” text messages, text STOP to the number from which you received the message, however, this may affect your Services. We will send you one final message to confirm that you have been unsubscribed, and will process your request within a reasonable time after receipt, in accordance with applicable laws. If you experience any issues with text messages from Savage Athlete, text HELP to the relevant number or contact our member support at [email protected]. Carriers are not liable for delayed or undelivered messages. Message frequency varies. Message and data rates may apply.

Marketing Related Texts. If you opt in to marketing text messages, you will receive text messages from Savage Athlete Marketing. Marketing text messages are recurring automated promotional and personalized marketing text messages (e.g. welcome messages, abandoned cart/cart reminders) from Savage Athlete at the cell number used when signing up. Consent is not a condition of any purchase. To opt-out of receiving “Savage Athlete” marketing text messages, text STOP to the number from which you received the message. We will send you one final message to confirm that you have been unsubscribed, and will process your request within a reasonable time after receipt, in accordance with applicable laws. If you experience any issues with text messages from Savage Athlete, text HELP to the relevant number referenced above or contact our member support. Carriers are not liable for delayed or undelivered messages. Message frequency varies. Message and data rates may apply.

Data related to your opt-in and consent to SMS messaging is only shared with our messaging technology partners and your phone carrier, this information is not provided to other third parties.

We maintain “do-not-mail” lists as mandated by law. We process requests to be placed on do-not-mail and do-not-contact lists within the timescales required by law.

Push Notifications. If you opt-in to receiving Push Notifications, Savage Athlete may send you push notifications through our Apps with updates, achievements and other notices that may be of interest to you. You may at any time opt-out from receiving these types of communications by contacting us by email at [email protected].

7.3 “Do Not Track” / Global Privacy Control

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. Please note that, because there has been no agreed industry standard, we do not respond to or honor DNT signals or similar “do not track” mechanisms transmitted by web browsers.

Please note you may opt out, and we honor, certain technologies broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC). This occurs on the browsers and/or browser extensions that support such a signal. This request will be linked to your browser identifier only. If an opt-out a signal is sent by a web browser on your behalf that will communicate your choice to opt-out of sharing for targeted advertisements. If you have enabled GPC on your browser, you will automatically be opted out of any “sharing” when you interact with our site.

7.4 Your rights to access and manage personal information

We recognize the importance of your personal information and provide simple ways for you to exercise the following rights: access (right to know), portability, rectification (correction or update), deletion (erasure), object to and restrict (withdraw) processing. Depending on where you live, you may have additional rights under other applicable laws, subject to conditions and restrictions provided in those laws. Anyone, no matter where you live, can exercise these rights via the following ways:

• Submit a request via [email protected]

Contact us if you have any questions, see the HOW TO CONTACT US section below.

8. DATA RETENTION

Savage Athlete retains the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it. The specific retention periods depend on the nature of the information and why it is collected and processed and the nature of the legal requirement.

9. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. We maintain commercially reasonable administrative, technical and physical safeguards (which vary depending on the sensitivity of the personal information) designed to protect against unauthorized use, disclosure or access of personal information.

10. LEGAL BASIS FOR PROCESSING

Our legal basis for collecting and using the personal information described above will depend on the personal information concerned, applicable laws and the specific context in which we collect it.

However, we will normally collect personal information from you only (i) where we need the personal information to perform a contract with you (such as to provide our Services), (ii) where the processing is in our legitimate interests and not overridden by your rights, or (iii) where we have your consent to do so. In some cases, we may also have a legal obligation to collect personal information from you or may otherwise need the personal information to protect your vital interests or those of another person.

If we ask you to provide personal information to comply with a legal requirement or to perform a contract with you, we will make this clear at the relevant time and advise you whether the provision of your personal information is mandatory or not (as well as of the possible consequences if you do not provide your personal information).

If we collect and use your personal information in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate our Services, to communicate with you as necessary to provide our Services to you, and for our legitimate commercial interests such as responding to your queries, improving our products and Services, undertaking marketing, or detecting and preventing illegal activities. We may have other legitimate interests and we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal information, you can contact us using the details provided under the How To Contact Us section below.

11. HOW TO CONTACT US

If you have any questions about our privacy practices, this Privacy Policy or would like to contact us, you can do so by email at [email protected].

You can also complain to a data protection authority about our collection and use of your personal information if you feel that Savage Athlete has not acted in accordance with applicable laws. For more information, please contact your local data protection authority.

12. UPDATES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. When we do, we will take appropriate measures to inform you, consistent with the significance of the changes we make. We will obtain your consent to any material Privacy Policy changes if and where this is required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the “last updated” date displayed at the top of this notice.